Refrigerator Magnets?
Saturday, July 7th, 2007Yup. “Aren’t those kinda cheesy for a promotional item?” I guess. Here’s my dilemma: I want people to know about this website. We’ve got the URL on a banner underneath our table and it’s on the tent panel behind the kettle. It doesn’t exactly jump out at you and force you to memorize it. I also want to create a sort of Pavlovian response to our name–once you’ve tried our kettle corn and have come to like it. I want a reminder of our name and URL at home for some of our biggest fans. Think Homer Simpson: “Hmmmm….kettle corn…must have some Velma’s kettle corn.”
I figure every time you open your refrigerator (you’re hungry, that’s why you’re opening it in the first place, right?), you see the name and have that reminder that you liked Velma’s kettle corn. There’s the website address, I could order some now! Hunger=food=refrigerator=magnet=URL=sale.
That’s the theory anyway.
I ordered up 500 refrigerator magnets from magnets-for-less.com at 25 cents a piece. I guess if I print up thousands of them, I can get the price down to something like 15 cents a piece. I started to give a bunch away at the latest Springfield farmers’ market. Wasn’t sure how’d they go over, but everyone’s face lit up when I offered them this little token “chotchke”. A couple of people saw ‘em and asked to have one. I’m relieved that I can now offer a token reminder with an online sale. (Hey that was GOOD, lemme order some more.)
The next project I will be working on is a Velma’s t-shirt. I’ve got a couple of ideas and hopefully I can at least break even with them. Keep you posted when that happens.
