Archive for August, 2008

The Rabbi

Saturday, August 23rd, 2008

Jewish kitty OK, this got MY panties in a twist. Velma and I are popping away in Springfield, having a good day when this little man walks up to me with a petulant look on his face. He doesn’t identify himself or tell me his name. “I understand you’ve been telling people that your product is kosher,” he says. I tell him that we’ve never told anyone that our kettle corn is kosher. In fact, when someone ASKS, we’ve always done a long-winded spiel about how rabbis have come by and told us that we COULD be kosher with the ingredients we’re using, but need to cough up some money and get certified. So we’ve always told anyone who asks, that our product is NOT kosher.

He then fires off a tirade about how this could lead to legal action against us and lawyers will be involved. At this point I assume this little nettlesome character is a rabbi. I tried to repeat what I had just told him…more slowly this time. He abruptly cuts me off and says that TWO people have told him that we’ve been telling people that it’s kosher, and we better stop saying it and that’s IT. (Including a curt little hand gesture.)

dumb sign At this point I’m thinking how could anyone have thought that we told them this? Then it occurs to me–Steve has a funny satirical riff where he explains what our kettle corn ISN’T. (Free range, organic, low-fat, boneless, dolphin-safe, fair trade, kosher.) Click on the graphic on the main page called “Steve’s not quite true sales pitch” to hear his spiel.

You’ll notice on our website we blatantly spell out that what you’re hearing is NOT TRUE. Anyone with a flake of gray matter would realize that kettle corn CAN’T be free range, nor can something made with white sugar be organic or low-fat, there are no BONES in kettle corn. It has NOTHING to do with dolphins and nothing to do with imports, fair trade or otherwise. Therefore, it isn’t kosher either.

We thought Steve was being painfully obvious in his intent. It’s kind of like being sarcastic to someone, but they take what you’re saying to be literally true. Apparently, when some nitwit online listened to Steve’s silly riff, their little brains filtered out the part where we mention our kettle corn has no BONES or DOLPHINS in it and just heard the word “kosher.” Ah ha, now I think I got it. I start to explain all this to my diminutive antagonist. He doesn’t want to hear any of it, reiterates his threat, and gives me the curt hand gesture one last time, driving his point home.

Dumb happens When I told Steve all this, he couldn’t believe people could be so thick. He agreed that he’ll alter his spiel for the completely dim out there. It pains me to no end that I now have to put another “Velma sign” up saying our kettle corn is NOT KOSHER. What’s a “Velma sign”? Little notices that we hang from our tent telling the public FUCKING OBVIOUS things, just so we can’t be held liable. (There are un-popped kernels in it.  Our stuff has sugar in it. It is made fresh.)  I kind of scoffed at Velma for putting them up, figuring people in general can’t be THAT stupid. *HEAVY SIGH*

Velma here: Ha! I told him so!

Didn’t get a change to shoot any video this week. Both Springfield and Framingham turned into a record days so I was going nuts on both days.

The Boston Globe (woo hoo!)

Wednesday, August 13th, 2008

 8/18/08 update:

Hey look what I got!

Boston Globe Cease and Desist

I guess when you’ve got lawyers on staff, they’ve got to keep themselves busy somehow. “Let’s get that guy in the tent before he goes after our Pulitzer Prize stuff next!” (I had to remove the photo of me and a caption that went with it.) Here’s a link to the original article on the Boston Globe website.

===== Eric’s original text ======

OK, so I know this is no BIG deal, but there’s always something to bitch about when you get into the media. First, Erica never got back to me when this thing was going to be published. I know it’s just a little crappy side-bar thing she did, but I discovered that we were in the paper when I walked into my corporate job today and saw the article stuck on a cubicle wall. We didn’t get a link, even though a gave her a couple of magnets with our website on there. (They screwed up the TT Buds link too, I found their real one.)

The photographer originally came by on June 26th. I mentioned it on this blog post a while back.

While I’m still bashing everyone: I’ve known about T.T. Buds kettle corn for a while. I saw a bag of their stuff at a farm stand I was trying to get our stuff into. Their kettle corn looked kinda skimpy, it didn’t look like they used very much sugar to get a decent coating on it.  But don’t take my word, see what Taquitos.NET said about them. Then read our review on the same website. On top of that they claim their stuff has a shelf life of at least a month. Yeah right. I take that back, if you hardly use any oil when popping, kettle corn will stay edible longer.

Kettle Corn at Fenway Park

Sunday, August 10th, 2008

Kettle Corn at Fenway Park 1

Velma and I went to Boston’s Fenway Park not to see the Red Sox, but their triple A affiliate the Pawsox at the Futures of Fenway day this week. I heard that they sell kettle corn at Fenway Park and I finally found it, behind the bleacher section in the Big Concourse food area. A bunch of people had said that it’s really good, but it’s not. Lemme explain:

First, the guy is stirring the kettle with a baseball bat. At first glance this is cool and obviously ties in with the whole baseball park theme.  But if you want to properly mix the oil and sugar together while it’s heating, you need something with a little more “push”. Also, the guy was just stirring it with one hand while standing behind a screen.

Second, their sign said they use a mix of soybean oil and corn oil but they’re using vegetable oil as you can see in the photo. I’ve tested this particular oil and have come to conclusion that it’s not as tasty as regular corn oil. Of course it’s a lot cheaper than corn oil, but what do they care?

Third, their kettle temperature isn’t hot enough to make the popcorn really explode and fluff up enough to our taste. You can tell this by how the kettle corn looks and feels. I’ve tried making kettle corn with an industrial electric popper and it had the same texture to it. Not having enough heat makes the corn come out like movie style popcorn, crunchy but not fluffy. This is why the guy was able to make kettle corn with one hand while hiding behind a screen. He’s SLOWLY cooking it so nothing burns.

Kettle Corn at Fenway Park 2

They were using the same brand of popcorn (Act II) and sugar (Domino) as we use. You would figure it would taste pretty much the same, but alas…it doesn’t. Still, the other option at Fenway was to buy the pre-packaged Popcorn Indiana crap. Did I mention that I wouldn’t even feed that stuff to the squirrels that come to my porch?

We are now the victims of our own success. We just had a record day at the Springfield farmers’ market. The days are now turning into a grind and we no longer have time to chat with each other or interact with the customers or other vendors. We just spend 5 hours constantly stirring, popping, scooping, sealing and selling.

Pooped kettle corn guys

We went through 10 jugs of oil. Each 1 gallon jug of oil produces 5 batches or kettlefuls of kettle corn. Approx total for the day: 50 “loads” of kettle corn.  That’s about 1 batch every 6 minutes for 5 hours straight.  I know I was popping as hard as I could for the first 2 hours and Steve was going nuts bagging the stuff. This easily beats the best day we had at the Brimfield Antique Show where we paid more than $300 EACH DAY to have the privilege of popping there.

10 jugs of corn oil

I recently got email from someone who makes kettle corn at the huge Hershey Amusement Park in Pennsylvania.  They were wondering why I wore so much protective gear when I pop, because their kettle doesn’t get hot enough to send second degree burn causing little missiles at them. They guy said he doesn’t even wear a face mask.  (I would bet good money that his kettle corn tastes a lot like the kettle corn at Fenway Park.) He also mentioned that they do about 50 loads of kettle corn a day at their busiest spot. This was news to me, since that’s what I’m doing now at a little farmers’ market in Springfield.  Boy do I need to come up with a motorized cover to keep up with demand and keep myself out of the heat.

I just went back and took a look at our first blog entry.  We first did this Springfield spot almost 3 years ago and we had sold only 50 bags that first day.  Who knew it would come to this?

On the other end of the spectrum, our other location in Framingham got pretty much rained out this week. Veggies do fine in a rainstorm, but water and popcorn really don’t mix well. So if anyone is doing the numbers in their head and thinking they can make a killing selling kettle corn, make sure you add in rain days where profits almost drop to zero.  Did I mention it sucks to be breaking down and loading up a trailer and getting drenched in the rain AFTER you’ve made no money?


8/11/08 Update:

So Velma and I are going into Sam’s Club to get our supplies for the week.  We see this guy loading up his pickup truck with bags of popcorn, sugar and salt.  I asked him if he’s doing kettle corn and he told me that his main location is at Fenway Park!  We chat for a while and he says that he has the same set up at Harvard Stadium. I explain that we do quite well with farmers markets in this area, but fail to mention this website to him. Hopefully he won’t find this website and find out that we’re kettle corn back-stabbing assholes. :-P